Latitude 360 Enters into Multi-year Agreement with Monster Energy Corporation Starting June 1; Arrangement Extends to Latitude 360’s Current and Planned Locations
NEW YORK, June 2, 2015 /PRNewswire/ — Today, Latitude 360 (OTCQB: LATX) (http://latitude360.com), an upscale casual eatery with multi-dimensional entertainment, and Monster Energy (NASDAQ: MNST), America’s leading energy drink company, announced a new multi-year agreement taking effect June 1. The partnership will be an on-premise brand integration and extend to the three current locations Latitude 360 operates including, Indianapolis, Pittsburgh and Jacksonville, as well as future planned locations in Albany, Boston, Minneapolis and New York.
“We are thrilled to partner with Monster Energy, which is a natural extension to our brand and will elevate the overall experience that customers have come to expect at our venues,” said Brent Brown, Founder and CEO of Latitude 360. “Expanding upon our ongoing efforts to bring a diverse range of in-retail promotions, Monster Energy brings the perfect synergy to our multi-dimensional platform and cross-generational customer base.”
“Latitude 360 is evolving the dining and entertainment concept by tapping into the roster of diverse entertainment and championship sporting events, which are at the core of our customer base,” said Luke Wilson, Director of Sales at Monster Energy. “We are excited to provide an assortment of our Monster Energy products to further enhance the Latitude 360 experience and satisfaction among a growing number of audience segments, whether sports fans or entertainment seekers.”
Latitude 360 continues to grow its roster of in-retail promotions. The brand recently signed another partnership with Cross, America’s oldest manufacturer of fine writing instruments established in 1846 (http://cross.com).
ABOUT MONSTER BEVERAGE CORPORATION
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
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