NEW YORK, Feb. 3, 2015 /PRNewswire/ — Latitude 360, Inc. (LATX) (http://latitude360.com) today announced that it has entered into a partnership agreement with leading New York City based lifestyle marketing consulting agency Brand Synergy Group (http://brandsynergygroup.com). The deal enables Latitude 360, an upscale casual restaurant with a multi-dimensional entertainment platform to be able to tap Brand Synergy Group’s talent relations and network to assist with programming in Latitude 360’s three current locations in Indianapolis, Pittsburgh and Jacksonville as well as planned locations in New York, Boston, Albany and Minneapolis. Additionally, Brand Synergy Group will work with Latitude 360 to develop a brand marketing strategy, new digital, mobile and social marketing platforms, and leverage their in-house marketing & events team with full turnkey execution.
Latitude 360’s “360 Experience” ™ provides a dining and entertainment experience unlike any concept done in the market. Key on offerings at each Latitude 360 location include but are not limited to:
Latitude 360 Grille, a full service upscale casual restaurant and bar
Latitude Live, a private live entertainment theatre
Axis Bar & Stage for musicians and/or DJ’s
Luxury Bowling, a state of the art lounge for boutique bowling lanes
Because of the diversity of offerings, Brand Synergy Group, which has deep roots in connecting talent and brands is an ideal partner for helping program and create immersive brand experiences at the Latitude 360 venue. As the exclusive branding arm for Primary Wave Entertainment (www.primarywave.com), Brand Synergy group has connected brands like Nivea, 7UP, McDonald’s, TGI Friday’s, Ralph Lauren, and Klipsch Audio with artists such as Rihanna, Kings Of Leon, CeeLo Green, Ne-Yo, Trevor Jackson, and Eric Benet.
Latitude 360 CEO Brent Brown commented on the agreement, “Because of our diverse offerings from food to comedy to music, finding the types of partners who can help drive the variety of programming needed to provide consistent top tier entertainment is critical. In working with Brand Synergy Group, we believe that as we continue to build out into new locations, they will be able to not only tap into their rolodex of talent but also create unique on premise branding opportunities for consumer companies looking to access our captive audience.”
“Our brand partners count on Brand Synergy Group to be at the epicenter of pop culture and we believe this deal furthers that aim,” said Brand Synergy Group CEO Jeff Straughn. “Latitude 360’s unique concept of surrounding their F&B business with quality national and regional entertainment offerings provides a solid platform for talent as they market their projects.
Brand Synergy Group President Matthew Gavin adds, “Latitude 360 creates a blank canvas for both endemic and national brands to explore exciting activations that will touch millions of consumer annually. I believe that the ‘360 Experience’ is the evolution for dining and entertainment. We look forward to making Latitude 360 one of the most recognized brands in the restaurant and entertainment industries.”