Premier dining and entertainment venue partners with Consumer Management innovator to enhance its customer loyalty program and enrich overall customer experience

PHILADELPHIA-(BUSINESS WIRE)-Clutch, a pioneering Consumer Management platform delivering consumer intelligence and engagement solutions to premier brands, announced today the development of the refreshed Latitude 360 (OTCQB:LATX) ‘360x Club’ Membership and Loyalty Programs. The partnership between Clutch and Latitude360, the award-winning, multi-platform venue featuring premier dining and state-of-the-art entertainment offerings, is an upgrade of the technology backbone that drives both Latitude360’s ‘360x Club’ Membership and Loyalty Programs.

“Clutch was our ideal choice to manage our ‘360x Club’ Membership and Loyalty Programs, which have taken our concept to the next level by providing our guests with exceptional value while driving revenue and trips to our venue.”

“We’re excited to partner with Clutch to integrate its advanced technology and provide streamlined, cross-channel experiences that deliver valuable entertainment benefits and rewards to our Members,” explained Brent W. Brown, Founder and CEO of Latitude360. “Clutch was our ideal choice to manage our ‘360x Club’ Membership and Loyalty Programs, which have taken our concept to the next level by providing our guests with exceptional value while driving revenue and trips to our venue.”

Clutch will provide Latitude360 with a seamless integrated solution built on Clutch’s proprietary Consumer Management platform and will also serve as Latitude360’s managed services expert, delivering in-depth data analysis to drive and optimize the membership and loyalty campaigns on an ongoing basis.

“We’re excited to work with an innovative, fun-loving brand like Latitude360,” explained Brad Marg, Chief Operating Officer of Clutch. “The multidimensional entertainment aspects of their venues provide tremendous opportunity to understand and engage their customers to motivate them and enhance their entertainment experience.”

The free ‘VIP’ Loyalty Program, or “Green Membership” that was launched in mid-2014, provides value to more than 21,000 loyalty card holders by rewarding points for purchases made in any of Latitude360’s venues, as well as a free appetizer upon activation. Points are redeemable for rewards, including free comedy shows, free dine-in movie tickets, video game cards, and luxury bowling.

Clutch is also developing the custom platform that will run and enhance Latitude360’s ‘360x Club’ Membership Program, which also launched in mid-2014 and currently has more than 4,000 active members. Unique to the industry, the Membership Program, consisting of the “Blue Membership” and “Black Membership,” provides guests with a significant roster of monthly benefits in the venue for a small fee. Monthly benefits include access to hours of luxury bowling, up to a $50 game card, unlimited dine-in movies, and free tickets to live comedy shows. This program boasts a monthly value of $150 and $300 respectively that also results in earning loyalty points up to three times as fast as loyalty members.

Both the Blue and Black Memberships offer access to an exclusive personal concierge for service and reservations. In addition, 10 percent of membership fees are donated to support the Latitude360 Foundation, Latitude Cares, which is dedicated to giving back to veterans affairs, children advocacy and animal rights.

Guests can learn more about the ‘360x Club’ and become a Member by visiting or visiting any of Latitude360’s existing locations in Jacksonville, FL, Indianapolis, IN and Pittsburgh, PA. Latitude 360 is also opening soon in Albany, NY and many other locations across the country.

About Clutch

Clutch empowers consumer-focused businesses to identify, target and engage their Most Valuable Customers (MVCs). The company’s advanced Consumer Management (CM) platform integrates traditional point-of-sale (POS) and ecommerce data, along with consumer social and mobile activity to create more meaningful engagements, longer-lasting relationships and most importantly, more successful customers. Headquartered outside of Philadelphia, Pa., Clutch supports over 750 retailers globally and more than 45 million consumer accounts. Clutch is a proud partner company of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information please visit, follow Clutch Holdings on LinkedIn or follow @ClutchSuccess on Twitter.

About Latitude 360

Latitude 360 (OTCQB:LATX), is an award-winning pioneer of combining premier upscale casual dining with state-of-the-art entertainment creating a “360 Experience” in its unique venues. The Company develops, constructs and operates cutting-edge Latitude 360 locations (from 50,000-85,000 sq. ft.) that appeal to a broad base of consumers and corporate clients. Its three current award-winning locations are based in Jacksonville, FL, Pittsburgh, PA, and Indianapolis, IN, with more locations opening in the next several months in large markets like New York and Massachusetts.

Latitude 360’s “360 Experience” provides a dining and entertainment experience unlike any concept in the world. Key offerings at each Latitude 360 location include, but are not limited to:

  • Latitude 360 Grille, a full-service, upscale casual restaurant and bar
  • Latitude LIVE, a Las Vegas-style live entertainment theatre
  • Axis Bar & Stage, a lush bar featuring the area’s top musicians and/or DJ’s
  • Luxury Bowling, a high end lounge for boutique bowling lanes
  • Cinegrille, a full service dine-in movie experience
  • HD Sports Theater, a state-of-the art HD viewing area with full service dining
  • Arcade, an exciting game arcade featuring the most popular video and redemption games available
  • Latitude Lit, a luxury Cigar Lounge

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