JACKSONVILLE, Florida – July 15, 2014 – Latitude 360 (OTCQB: LATX) (L360), an award-winning, premier upscale casual dining and state-of-the-art entertainment venue operator, today announced the launch of its newly created customer rewards and membership programs. Loyal guests with a Latitude 360X VIP Rewards Card and/or a Latitude 360X Club Membership Card will earn points toward exclusive benefits and fantastic rewards each time they enjoy the exceptional food and beverage offerings and multiple entertainment options at one of L360’s premier venues.

“It is important that we recognize and reward our loyal guests and thank them for choosing Latitude as their favorite premier upscale casual dining and entertainment destination,” stated Brent Brown, Latitude 360 CEO/Founder. “We received an excellent response from customers with the launch of the loyalty and membership program at our flagship venue in Jacksonville, Florida. Since the June 16, 2014 launch we have signed up close to 1,000 Latitude 360X VIP Rewards and Club Membership cards. By expanding Latitude 360’s Customer Rewards and Membership Programs to our Pittsburgh and Indianapolis locations, we’re further building on the excellent service we strive to provide each day by rewarding our most frequent customers when they choose to enjoy the unique 360 EXPERIENCE. Our exclusive rewards programs will be available at all of L360’s new locations, including our recently announced venue at Albany’s Crossgates Mall, which is currently under construction and expected to open later this year. Based on preliminary forecasts, we expect to attain approximately 4,000 VIP Rewards and Club Members at each location. At a cost of $25.00 per month for the Blue Card and $50.00 per month for the Black Card we expect our revenue stream to be $300.00 to $600.00 per member per year.”

To become a VIP Rewards or Club Member simply visit one of Latitude 360’s locations in Jacksonville, FL, Pittsburgh, PA or Indianapolis, IN and speak with a staff member, or register online (see below). It’s that simple!

The Latitude 360X VIP Rewards:

  • FREE Customer Loyalty Program
  • SIGN UP at any Latitude 360 location
  • Every $10.00 spent at L360 earns customers one point
  • Points can be redeemed for rewards such as FREE comedy shows, bowling, movies and much more!

The Latitude 360X Club Membership:

  • Paid Monthly Subscription with two membership levels: Blue Membership and Black Membership
  • SIGN UP online at Latitude360.com or at any Latitude 360 location
  • Every $10.00 spent at L360 earns Latitude 360X Club Blue Members 2 points and Black Members 3 points
  • FREE monthly rewards and benefits are included in both membership levels such as personal concierge service, unlimited movie tickets, gift cards and much more!
  • 10% of membership fee goes to the Latitude 360 Foundation in support of local and national charities
  • Each level has its own unique set of exclusive benefits rewards: to learn more visit latitude360.com/faq

The Latitude 360 VIP Rewards program is free, easy to use, and offers guests a unique opportunity to earn points toward exceptional rewards, including their favorite L360 food and beverage offerings and a wide variety of best-in-class entertainment. In addition, our Latitude 360X Club Membership program delivers incredible value to frequent visitors and corporate clients at a low monthly rate. Latitude 360X Club Blue Members and Black Members receive exclusive perks, rewards, benefits and services at the beginning of each month and earn double-to-triple the points on purchases at one of L360’s premier venues.

For more information about the Latitude 360X VIP Rewards Card and the Latitude 360X Club Membership Cards, visit the “360 VIP” section of the Company’s website at latitude360.com/rewards.