ALBANY, NEW YORK and JACKSONVILLE, Florida – July 21, 2014 – Latitude 360 (OTCQB: LATX) (L360), the award-winning, premier upscale casual dining and state-of-the-art family entertainment venue, today announced plans to bring its 360 EXPERIENCE to Albany, New York. Latitude 360’s soon-to-be fourth location will be part of the Crossgates Mall, the Capital Region’s premier shopping, dining and entertainment destination. With construction already underway, Latitude 360 expects the grand opening of its new venue Friday, October 17, 2014. Soon guests from across the region will enjoy the unparalleled Latitude 360 EXPERIENCE, the evolution and fusion of dining and entertainment.

CEO/Founder of Latitude 360 Brent Brown stated, “Today’s news underscores our excitement about bringing our fourth venue to Albany’s Crossgates Mall. The mall welcomes more than 20 million customer visitors per year and has been named one of Travel & Leisure Magazine’s ‘Most Visited Shopping Malls in America.’ We believe this ideal location will be a huge opportunity for us as we continue to further expand the Latitude 360 footprint across the US.”

Brown continues, “Top-notch dining, beverage selection and customer service anchor the 360 EXPERIENCE at all locations. We are also delighted to bring the Capital Region community and its families many cutting-edge entertainment options. We’re offering 22 luxury bowling lanes, stand-up comedy and live musical performances, a great dance venue with top DJs and VJs, plus much, much more. Latitude 360 is an experience the whole family will enjoy and our new Membership and Rewards Program will give you added benefits every time you engage in the Latitude 360 EXPERIENCE.”

Latitude 360 will occupy approximately 53,000 square feet and will include the 360 Grille & Bar, The Lanes, Game Room, Latitude LIVE, HD Sports Theater, and the AXIS Bar & Stage within Crossgates Mall, which boasts an impressive 1.7 million square feet of a wide array of leading high-end retail establishments (including Coach, Apple, Pottery Barn, J. Crew and many more). The Latitude 360 entrance will be on the lower level by Pandora.

“We are proud to welcome Latitude 360 to Crossgates Mall,” said Joseph Castaldo, General Manager of Crossgates Mall. “This 22 lane premier bowling and night-life establishment will significantly add to the entertainment experience at Crossgates Mall and the Capital Region. Our shoppers continually ask us to bring only the best and most exciting retailers to Crossgates Mall, and we’ve accomplished that again with Latitude 360. This addition to the center further solidifies the mall’s position as the dominant shopping center in the region.”

Last month, Latitude 360 announced that dining industry legend and Outback Steakhouse Co-Founder Tim Gannon was appointed Executive Board Member. Mr. Gannon is working closely with Latitude 360’s chefs and dining professionals, and will soon be collaborating with the Crossgates Latitude 360 team, to create special ‘signature’ dishes.