Partnership Includes Development of a First of Its Kind Add to Order & Pay by Phone Custom App With Full Loyalty Rewards Integration; Arrangement Will Extend to Current and Future Locations

NEW YORK, NY-(Marketwired - Sep 22, 2015) - Latitude 360 (OTCQB: LATX), an award-winning developer and operator of upscale, multi-dimensional dining and entertainment venues, today announced it is partnering with MyCheck, a leading mobile payment technology platform, to provide new robust avenues for extended customer engagement via its own branded ordering and payment app. The partnership will be an on-premise brand integration and extend to the five current locations Latitude 360 operates including, Jacksonville, Pittsburgh, Indianapolis, Syracuse, and Saucon Valley, as well as future locations.

“We are thrilled to partner with MyCheck as we are always looking for opportunities to elevate the guest experience in our venues,” said Brent W. Brown, CEO/Founder of Latitude 360. “After analyzing multiple options, we concluded that MyCheck was a unique partner that could meet our needs, given their potential to not only boost the guest experience that our customers have come to expect at our venues, but also increase sales and help our staff reach peak performance. Being that our five venues range in size from 55,000 to 75,000 square feet, utilizing MyCheck will facilitate the ability for our guests to engage in the many entertainment options Latitude 360 offers without delay.”

With the partnership comes a groundbreaking, custom-designed app, which will be released in October. The Latitude 360 mobile app will allow guests to easily order beverage and dessert items off the menu, reorder other items already on their check and then easily view, split their bill with friends and pay, using multiple linked payment methods including Apple Pay. In addition, guests will be able to view their status and redeem benefits from their Latitude 360 Membership and Rewards program — all from the Latitude 360 app their smartphone.

“We are proud to partner with the innovators at Latitude 360, and enable this unique experience into what has become an ultimate dining and entertainment destination,” said Tal Zvi Nathanel, co-founder and U.S. CEO of MyCheck. “We are excited to our integrated capabilities to further enhance the Latitude 360 Experience and satisfaction among a growing number of guests.”

Latitude 360 continues to grow its roster of in-retail promotions. The brand recently signed partnerships with Cross, Monster Energy, and Major League Fantasy.

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