NEW YORK, May 1, 2015 /PRNewswire/ — Latitude 360 (LATX) (, an upscale casual eatery with multi-dimensional entertainment, today announced that it has entered into a partnership agreement with America’s oldest manufacturer of fine writing instruments, Cross, established in 1846 ( This partnership with Latitude 360, provides a unique platform to showcase Cross retail products in Latitude 360’s three current locations in Indianapolis, Pittsburgh and Jacksonville as well as planned locations in New York, Boston, Albany and Minneapolis.

The first Cross displays will be at all Latitude 360 venues this Saturday, May 2, 2015, and will feature the Cross Peerless 125 Limited Edition Pen as used by Floyd Mayweather in signing the historic Mayweather / Pacquiao Fight contract. The fight is scheduled for this Saturday and will be shown at all venues.

“Cross is pleased to announce this partnership with Latitude 360 and looks forward to displaying our products in such a unique and one-of-a-kind concept. “We feel Latitude 360’s ‘360 Experience’ will be enhanced by adding a retail opportunity like Cross,” said Cross’ Chief Marketing Officer, Magnus Jonsson.

Latitude 360’s “360 Experience” provides a dining and entertainment experience unlike any concept in the world. Key offerings at each Latitude 360 location include, but are not limited to:

  • Latitude 360 Grille, a full-service, upscale casual restaurant and bar
  • Latitude LIVE, a Las Vegas-style live entertainment theatre
  • Axis Bar & Stage featuring the area’s top musicians and/or DJ’s
  • Luxury Bowling, a high end lounge for boutique bowling lanes
  • Cinegrille, a full service dine-in movie experience
  • HD Sports Theater, for state-of-the art HD viewing with full service dining
  • Arcade, an exciting game arcade featuring the most popular video and redemption games available
  • Latitude Lit, a luxury Cigar Lounge

Latitude 360 anticipates that this will be the first of many partnerships to be orchestrated by Brand Synergy Group, which partnered with Latitude 360 in February of this year. As the exclusive branding arm for Primary Wave Entertainment (, Brand Synergy group has helped connect brands like 7UP, McDonald’s, Ralph Lauren and Nivea with artists such as CeeLo Green, Eric Benet and Natalie Imbruglia.

Latitude 360’s CEO Brent Brown commented on the agreement, “We are excited to partner with such a prestigious and historic company. We expect that this is a first of many retail partnerships for Latitude 360. We believe our multi-dimensional platform with a cross generational customer base is an excellent opportunity to market and display retail brands to give our customers yet another dimension to their dining and entertainment experience.”

“Merging a young upscale innovative brand like Latitude 360 with one of America’s oldest one, Cross, is a testament to our strategy of exposing brands to other diverse customer bases while maintaining the brand integrity,” said Brand Synergy Group CEO Jeff Straughn. “Latitude 360’s platform for dining and entertainment has endless possibilities for co-branding and marketing for the retail, sports, movies, music and culinary industries.”


Latitude 360 (LATX) is an award-winning pioneer of combining premier upscale, casual dining with state-of-the-art entertainment, creating a “360 Experience” in its unique venues. The company develops, constructs and operates cutting-edge Latitude 360 locations (from 35,000-85,000 sq. ft.), that appeal to a broad base of consumers and corporate clients. Its three current award-winning locations are based in Jacksonville, FL, Pittsburgh, PA and Indianapolis, IN, with more locations opening in the next several months in large markets such as New York and Massachusetts.


Brand Synergy Group (BSG) is a lifestyle consulting company that connects brands with the music, entertainment, sports and culinary industries to deliver innovative marketing solutions with measurable results. Founded by music industry and brand executives, BSG brings vision, thought, creativity, partnership and activation seamlessly and effectively to their clients and makes sense of the business of music.


Founded in 1846, the A.T. Cross Company has helped generations of consumers celebrate their pursuit of greatness with its award-winning quality writing instruments, journals, timepieces, non-prescription reading glasses and business accessories. Cross products are sold in 89 countries through fine department and specialty stores as well as through the corporate gift channel.

For more information, please visit the A.T. Cross website and follow us on twitter @crosspens.

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